4 Marketing Tips for Softwares Developer

4 Marketing Tips for Softwares Developer

Are you into softwares development , and you need an effective approach to market your products. Software development is a competitive business and you need to make people aware of your presence and what you stand for (just like any business) To help you craft a winning marketing stragety, we are giving you the following pointers. Read Also: SaaS Marketing Agencies

4 Marketing Tips for Softwares Developer


You need to maintain a high ranking search result whenever you release a new product. There are certain rules you need to follow. These are:

  • Improve Link Popularity
  • Add New Content
  • Analyze Results
  • Test Different Keywords
  • Improve the Design and Interface

You need to get professional SEO help if you want to establish an effective software marketing strategy.

Submit The Shareware to Different Sources

You need to promote your brand’s softwares by submitting to different download sites and directories. Come with a Portable Application Description (PAD). Pay attention to the traffic you win from the sites and invest in potential leads. These sources help you to get more back-links and improve your link popularity. This will improve your website ranking, and position in search engines.

Try Affiliate Marketing

Affiliate marketing really pays off, these are people who will promote and sell your product from their own sites. They will charge you commission for every sale. The only reason you should try affiliate is you only pay for results. You only pay the softwares affiliate after a purchase.  The compensation is based on Pay per click, Pay per lead, and Pay per sale.

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Newsletter and Press Release

This is an easy way to stay in touch with clients, and prospects. An email newsletter distribution will be a great help to promote your softwares product. You will need to ask for their permission before you can send them anything. But once you get the permission. It will be an effective and personal approach to your customers.